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St. Mary Academy - Bay View

2025-2026

︎ New Logo, Typesettings and Lock-Up
︎ Visual Hierarchy, Motif, and Style Identification
︎ Collateral Designed and Created for Launch across Faculty, Staff, Vendors, Families, and Students
︎ Campus Interior Updates

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I was hired at St. Mary Academy - Bay View for my communications experience and multimedia design skillset. Leadership wanted to reduce their reliance on vendors and increase the consistency of their materials by bringing design services in house. When I began my position in July of 2025, I was asked to lead an organizational rebrand including a new logo, lock up, color palette, and an optimized print and digital presence.

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01

Design Process

• Historical research
• Architectural consideration
  
• Internal and external community surveys
• Iterative presentations
• Motif and messaging generation